Professional websites and digital support for independent and heritage businesses. Built in London by an artist-engineer from Imperial College London.
1The problem
Built for
2Mission
Most websites are beautiful but slow, or they’re fast and clearly built by an engineer who never understood the business. Fibonacci HQ is the rare studio that is both artist and engineer.
Fig. 2 — The same page, drawn then paintedDrag to compare
Independent businesses rarely have a quality problem. How they look online decides whether they are fully booked or overlooked. We fix what actually affects you.
“Leave no one behind.” Historic work deserves honest, authentic tools online, so technology supports these businesses for decades, not seasons.
Most sites are pretty but slow on clunky builders, or built by engineers who never understood the business. Ours are led by an artist with an Imperial engineering degree.
3Selected work
Case № 1 · Yacht society · 2025
A club that struggled to fill its trips. The new site walks would-be sailors through the benefits of joining, and answers their hesitations before they ask.
Members, one month after launch · 7 weeks, consultation to live
Membership rose from 42 to 77 in the first month after launch. Every trip has been fully booked since.
Plates are watercolour studies, painted for this pageAll case studies →
5Services
For businesses relying on social media alone, or without a proper site. Designed to turn visitors into real enquiries.
A cleaner design, better structure and clearer messaging for the site you already have.
Blogs, integrations and revenue-driving features that attract customers and support long-term growth.
8Process
Every number in the sequence is the sum of the two before it. Every step here builds on the last.
A call or a coffee. We learn the business before we touch a pixel.
Who you serve, who you compete with, and what makes you worth choosing.
You see it at every stage. We don’t launch anything you’re not proud of.
Hand-built, then tested across devices, speed and search.
Live, indexed and ready for enquiries.
Updates and support, so the site keeps working as hard as you do.
13The founder
A Swedish artist in London who paints from life and from her photo album, and an engineer who worked on powertrains at Red Bull Racing. She meets every client herself, and handles the code and the engineering behind your site.
“Your new favourite engineer.”
With
and a trusted network of designers and developers at Imperial College London.
21Recognition
Previous contracts
34Kind words
Looks amazing! Thank you Mattie. Already gotten emails for new collaborations. So glad we found you
Thank you for your patience and implementing all the changes and so much for doing so much extra work on my website. It was good talking to you.
55Questions
We help businesses turn their online presence into sales. Our engineers build custom websites, update Google Business Profiles and tie in your social media audience to improve search ranking and visibility.
Depending on scope, most projects take between 2 to 6 weeks from concept to completion.
There are feedback rounds at every stage, so this rarely happens. If it does, we work through it together. We don’t launch anything you’re not proud of.
It starts with a free consultation. If we go ahead, we agree a clear project outline and split payment across milestones, so you only pay as work is delivered. Pricing is based on value: complete builds typically run from £6k to £20k, and some near pro-bono projects cost a few hundred pounds.
Book a call or send an email. Then we talk it through, on a call or over coffee.
It depends on the business. With eight years across many platforms, we prioritise technical stability that compounds over time. Be wary of “AI firms” promising cheaper, faster sites — and do compare us with other studios. We’re happy to talk it through.
89Contact
One clear idea, one tiny tweak and one honest story each week.
Subscribe on Substack
